Deepa Pillai
Management and Marketing
Associate Professor, Ph.D.
Office:
CBT 108
Phone:
(773) 442-6124
Email:
d-pillai@neiu.edu
Office Hours:
Tuesdays and Thursdays: 5:00-7:00 pm, 8:20-8:50 pm
MKTG 350 Principles of Marketing
MKTG 352 Advertising
MKTG 351 Consumer Behavior
Research Interests
Product Placement, Price Discounting
Education
Ph.D., Southern 秘密研究所s University, Carbondale
Selected Publications
鈥 Coker, Kesha, Deepa Pillai, and Siva K Balasubramanian (2010), 鈥淒elay-Discounting Rewards from Consumer Sales Promotions鈥 Journal of Product & Brand Management, 19(7), 487-495.
鈥&苍产蝉辫;Unni, Ramaprasad, Douglas Tseng, and Deepa Pillai (2010), "Context specificity in use of price information sources," Journal of Consumer Marketing, 27 (3), 243-250.
鈥&苍产蝉辫;Pillai, Deepa, Siva K. Balasubramanian, and Shabnam H.A. Zanjani (2014), 鈥淭he Effect of Individual Level Variables on the Effectiveness of Brand Placements,鈥 Innovative Marketing, 10(4).
鈥&苍产蝉辫;Balasubramanian, Siva K., Hemant Patwardhan, Deepa Pillai, and Kesha K. Coker (2014), "Modeling Attitude Constructs in Movie Product Placements," Journal of Product & Brand Management, 23 (7), 516-31.
鈥&苍产蝉辫;Sabour, Nadia I., Deepa Pillai, Giacomo Gistri, and Siva K. Balasubramanian (2015), "Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States," International Journal of Advertising, 1-26.
鈥&苍产蝉辫;Zanjani, Shabnam, Kwong Chan and Deepa Pillai (2016), 鈥淚nternationalization factors and years of firms export performance: Does it matter when a born global was born?鈥 Journal of International Marketing and Exporting 20(1).
鈥&苍产蝉辫;Balasubramanian, Siva K., Deepa Pillai, Hemant Patwardhan and Tianyu Zhao, 鈥淧roduct Placement.鈥 In Oxford Bibliographies in Communication. Ed. Patricia Moy. New York: Oxford University Press, forthcoming.
Background
Deepa Pillai has a Ph.D. in Marketing from Southern 秘密研究所s University, Carbondale. She has a bachelor's degree in Engineering and an MBA in Marketing, and worked for several years in the advertising industry in India. Dr. Pillai is the recipient of a university level doctoral fellowship, a doctoral dissertation research award, and the Sekaran award for the outstanding female doctoral student in the School of Business at SIUC. She was a doctoral fellow at the SMA 2008, INFORMS 2009, and AMA 2010 doctoral consortia.
Dr. Pillai's research interests include marketing communication (specifically, brand/product placement) and pricing (specifically, price discounting). Her research has been presented at the AMA, SMA, INFORMS Marketing Science, MMA, and AMS conferences. Her published research appears in the Journal of Consumer Marketing and the Journal of Product and Brand Management.